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Chiquita Banana Tells a Little Fib

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I'm reading Dan Koeppel's excellent book, Banana: The Fate of the Fruit That Changed the World, so I'm in a Chiquita Banana kind of mood.

Note that in the original jingle of the mid-1940's, Chiquita Banana claims that because bananas like the climate of the very tropical equator, "You should never put bananas in the refrigerator."

This was nonsense, of course, and the company knew it, given that bananas had to be shipped to this country in heavily refrigerated vessels.

But it was a good way to boost sales...

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This page contains a single entry by jt published on June 24, 2008 3:13 PM.

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